Social Index Engine

Why Hotels & Tourism Need to be Really Worried About Search

Its Official Hotels are Falling Off search

See the youtube video for the full story on How Hotels are falling Of of Search

We now know and this video prooves it, that Google is looking for authority sites to list on top of search results. And that means that small hotels and hospitality companies in the location are loosing out to big international companies and the Online Travel Agents (OTAs).

This video looks at what is happening in search result now. It compares what used to be and shows, without a doubt, how hotels are falling off of search. Its bad news for hospitality, tourism and hotel owners who rely on search to drive traffic to their sites. And that means just about everyone in tourism who is not a OTA, a chain or a big well know brand. Oh and yes, we even checked destination site, in some Islands they too were not showing up in the first page of Gs search results. The good news is you can build back authority and we can show you how.

The video is one of a series of Videos by offering FREE tutorials and case studies on how to market your travel and hospitality business.

See the more details on YOUTUBE


New Book: Marketing Hotel & Tourism Online

Ian R Clayton is Publishing Again: This times its a Book for Hotel and Tourism managers and owners.

See Details on YouTube -  Marketing Hotels & Tourism Online - The Book

Its a How to Book for tourism that is Up-to-date with the very latest information for travel in the digital age.

As the video says "If you are a manager, owner or profession in tourism who would like to understand more about what works in marketing today, this book is for you".

The Book brings you the latest know how in travel marketing with simple and easy language with no jargon. It can be read by Luddites and marketing Gurus as it has unique insights into topics of the day, and guides based on the ever changing search patterns.

The Book was written for the novice in terms of the language but not in terms of the subject. Clayton weaves through the basics to deeper thoughts, building bridges of understanding with everyday examples and colourful descriptions that everyone can relate to.


Author and Publisher Magazine |
How to Build your Business Online
In Progress - This book | Rogues in Paradise |