Social Index Engine
12Dec/130

How to use the Travel Cloud for Hotel Marketing

information content marketing chart

The building blocks of Information Marketing Relieved

Following on from the last blog on TourismMarketingMachines.com's Insights on Multimedia Marketing.. This video dives deep into the concept of information, breaking it down in its source and format which allows us to re-purpose and reconfigure content into many entities/articles/video blogs etc.

YouTube Video 1


https://www.youtube.com/watch?v=RNer4chZT_I

10 articles by 10 formats gives a hundred entities

But it does not stop there. Ian shows how these are distributed into multiple channels and multiplied again with Press Releases all of which go into a social network creating a travel cloud for effective marketing, brand building and authority.

Multiple your Exposure and Reinforce your Marketing

This is a personal insight of Ian R Clayton and it is a revolutionary new understanding of how information can be formatted, re-proposed and published in the digital age. The concept builds on a fundamental change in the way we look at social media, as Ian calls it the Social Network, and shows hos it can literally multiple your exposure and reinforce your marketing. The concept is applied to hospitality, hotels and tourism but applies equally to any business or service.

What you Need to Know about your Social Network

A major part of this strategy is how you can build and use your social media to hyper-charge your hotel and tourism marketing. That is covered in full on the Free Video Tutorials - Click Here >>>

To Get the full series go to TourismMarketingMachines.com - Click Here >>>

This blog and the previous are just two excerpts from the list of many FREE video on Tourism Marketing Machines. To fully understand this technique you will also needs to see the explanation of how to buid your social network, another video that bridges the two displayed on our site.

TourismMarketingMachines.com is a free services helping hotel and tourism companies as well as holiday destinations, understand and use the new digital media and the cloud. Sign up to receive all FREE videos at http://TourismMarketingMachines.com

Covered in this series - How to build your social network, examples of using the network to build a travel cloud, how to use your travel cloud to hyper charge your hotel and tourism marketing and build a lasting brand.

 

4Jul/120

How to Build Backlinks Naturally

The "How to Build Your Business Online Book" blog on Backlinking in the age of Penguin and Panda is a must read for anyone in business. Backlinks are essential to Internet marketing. They help create your page rank, your authority and ultimately determine how you get listed in search results.

Sites with authentic links back to them from authority sites get indexed by search engines. They get listed in results relative to the keywords being searched.

For the full tutorial on linking strategies see http://howtobuildyourbusinessonlinebook.com/backlinks

Closely related topics on Panda and Penguin are also discussed on the site. You will learn about the best linking strategies, link wheels and link pyramids and critical errors that are made in creating links; like reciprocal linking, linking too fast, linking to the wrong sites, using anchor text, and all about building authority and page rank.

How to Build Your Business Online - This is the website for the book of the same name by Ian R Clayton. Ian is offering a free set of tutorials based on subjects introduced in the book. For example, there are tutorials on article marketing for travel, keyword research and strategies for any business and what you need to know about on page Search Engine Optimization (SEO).

While it is recommended that you buy the book, the tutorials are freely available to anyone who cares to signup for them. Those that signup also get access to the newsroom and on-going tutorials. "Online marketing is changing so rapidly, that we need to add blogs and videos to clarify what has changed and how it affects marketing" says Clayton.

You can signup for the tutorials and blogs at http://www.axses.net/buildyourbusinessonlinebook

4May/120

New SocialIndexEngine Portal launched

New SocialIndexEngine Portal

Hello everyone, welcome to our new Social Index Engine (SIE) portal. Our previous SIE site still
exists. It is a page dedicated to travel and tourism marketing.
see old page at  http://arcres.com/socialindexengine.cfm

The new SIE portal is many pages deep as you will see and has its own blogging section, a video section and of course a commitment to training with a series of tutorials free to all. The portal lays out the platform of SocialIndexEngine in detail with some really important insights into the changing landscape for marketing in the age of participation.

You may see our Press Release  at http://www.prweb.com/releases/2012/05-SocialIndexEngine/prweb9474894.htm - That also has a very handy pdf report which will be helpful.

Check out our video promo.

The New Portal is about why you need SIE, what it does, how it does it and proof that it works. We have included case studies and videos to demonstrate proof of what works. All our SIE campaigns have been very successful.

Before going live with this project, we have spent months testing and perfecting the systems. The systems are the sum of our intense research and development over the 15 years we have been involved in Internet software development and marketing.

Unique SIE Marketing Campaign

We build our SIE niche marketing campaigns with a highly optimized website, similar to Party-Destinations.com. The optimization uses our own proprietary techniques that allow us to map out a fully integrated marketing plan. We use our own applications and widgets to tweak the videos,  integrate all the parts and implement all of the aspects of a modern internet marketing campaign.

Limited Availability

We invite only a few tourism suppliers and top travel companies in each area for these SIE campaigns. That way the traveler is not overwhelmed with choice and we can deliver high value to our clients.

Register to be Invited.

Register now to be included in our invitations. The form is on the top right hand of most pages. Just enter your name, email and the website you might like us to market with you. We must have a website and you can't register without it. We do need this and we will evaluate it in order to select our invitees.

 

Campaigns

Travel2ExoticPlaces | Adventure-travel-destinations | Romantic-Holiday-Destinations | Bolivia | Dominica | Barbados | St. Lucia

Next

We will be rolling out a site every 2 months. The site we choose will be based on our research and will have a good ROI for partners. Our aim is to bring a new level of selectivity to weary travelers who typically have too many choices and want a source that helps organize data for them.

28Feb/120

Social Indexing is the New SEO for Tourism

 

The New SEO is Social. Do it Right!

Search Engines are placing a growing importance on your Social Footprint: who you are linked to, which Social Sites you are noted on, what you like and what you do that others like.

This is because Search Engines like Google are trying to deliver a single answer to every person, tailored precisely to their own interests and personality.

Social Media is the source of this personal information. Because Social sites are highly regarded by all Search Engines, doing it right can get you to the top of search results for traveler searches.

Check out our resources:

  • Stay Tuned for upcoming webinar on SocialIndexEngine

A Great Place to start with Social Media is building your Fan Page Posts and bookings into your Facebook pages.

 

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28Feb/121

Socialindexengine – Get Ready For Your Video Campaign

Get Ready For Your Video Campaign

 

STRATEGIC VIDEO BLOGGING:

I want to let you in on the secret of how we create great success. You may have already noted that video drives our marketing. Video is a powerful way to tell your story when it is done right. Forecasts are that in the next few years video will be 90% of all consumer traffic on the net and 64% of mobile.

VIDEO OPTIMIZATION

All of the search engines are indexing videos. This means that even if your video does not find a great audience, or even if it does not go viral, you get indexed on leading search results by having an active and appropriate video campaign. But only if it is done right. This means that it is optimized for your market, optimized on YouTube, launched with collateral, distributed to appropriate sites and that you have a social network working in tandem with video.

BUILD UP YOUR SOCIAL NETWORK

In the next email, I am going to tell you more about video. But in the meantime, we would like you to start thinking about building up your social footprint and your web presence.

Building your Social Index requires that you have a social presence. We assume that you already have Facebook, Twitter and LinkedIn accounts. But what about Delicious, Tumblr, StumbleUpon, Myspace and the key bookmarking sites?

Chances are that you don't have them and you must. It's absolutely vital that you do this because all these sites are as big as Facebook. What is more important is that they are all going to help you get listed on Google and Search engines and help you get found and get Booked.

But we are not ready to build these for you just yet. The timing is critical - you need to have your first video in place, a blog of your own and more feet in the market and a Social Strategy.

So here is our next recommendation - Let's continue with Facebook and add bookings to it. This will increase the power of your sales funnel and your brand marketing strategy.

Check this out at http://facebook.arcres.biz

You also need to start promoting your brand across the travel media. We suggest that you do this by blasting off special offers to 100s of sites.

Check this out at http://special.arcres.biz

Then just wait for our next email as we offer you a very special package that will start to build your marketing platform.

But if you can't wait, please go ahead and buy these now so that we can start right away. We will always make up the difference and reward the early movers!

For more info join our newsletter and tutorial >>>>

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