Social Index Engine
12Dec/130

How to use the Travel Cloud for Hotel Marketing

information content marketing chart

The building blocks of Information Marketing Relieved

Following on from the last blog on TourismMarketingMachines.com's Insights on Multimedia Marketing.. This video dives deep into the concept of information, breaking it down in its source and format which allows us to re-purpose and reconfigure content into many entities/articles/video blogs etc.

YouTube Video 1


https://www.youtube.com/watch?v=RNer4chZT_I

10 articles by 10 formats gives a hundred entities

But it does not stop there. Ian shows how these are distributed into multiple channels and multiplied again with Press Releases all of which go into a social network creating a travel cloud for effective marketing, brand building and authority.

Multiple your Exposure and Reinforce your Marketing

This is a personal insight of Ian R Clayton and it is a revolutionary new understanding of how information can be formatted, re-proposed and published in the digital age. The concept builds on a fundamental change in the way we look at social media, as Ian calls it the Social Network, and shows hos it can literally multiple your exposure and reinforce your marketing. The concept is applied to hospitality, hotels and tourism but applies equally to any business or service.

What you Need to Know about your Social Network

A major part of this strategy is how you can build and use your social media to hyper-charge your hotel and tourism marketing. That is covered in full on the Free Video Tutorials - Click Here >>>

To Get the full series go to TourismMarketingMachines.com - Click Here >>>

This blog and the previous are just two excerpts from the list of many FREE video on Tourism Marketing Machines. To fully understand this technique you will also needs to see the explanation of how to buid your social network, another video that bridges the two displayed on our site.

TourismMarketingMachines.com is a free services helping hotel and tourism companies as well as holiday destinations, understand and use the new digital media and the cloud. Sign up to receive all FREE videos at http://TourismMarketingMachines.com

Covered in this series - How to build your social network, examples of using the network to build a travel cloud, how to use your travel cloud to hyper charge your hotel and tourism marketing and build a lasting brand.

 

4Jul/120

How to Build Backlinks Naturally

The "How to Build Your Business Online Book" blog on Backlinking in the age of Penguin and Panda is a must read for anyone in business. Backlinks are essential to Internet marketing. They help create your page rank, your authority and ultimately determine how you get listed in search results.

Sites with authentic links back to them from authority sites get indexed by search engines. They get listed in results relative to the keywords being searched.

For the full tutorial on linking strategies see http://howtobuildyourbusinessonlinebook.com/backlinks

Closely related topics on Panda and Penguin are also discussed on the site. You will learn about the best linking strategies, link wheels and link pyramids and critical errors that are made in creating links; like reciprocal linking, linking too fast, linking to the wrong sites, using anchor text, and all about building authority and page rank.

How to Build Your Business Online - This is the website for the book of the same name by Ian R Clayton. Ian is offering a free set of tutorials based on subjects introduced in the book. For example, there are tutorials on article marketing for travel, keyword research and strategies for any business and what you need to know about on page Search Engine Optimization (SEO).

While it is recommended that you buy the book, the tutorials are freely available to anyone who cares to signup for them. Those that signup also get access to the newsroom and on-going tutorials. "Online marketing is changing so rapidly, that we need to add blogs and videos to clarify what has changed and how it affects marketing" says Clayton.

You can signup for the tutorials and blogs at http://www.axses.net/buildyourbusinessonlinebook